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Diet.com is a market leader in online weight loss programs and is a recognizable worldwide brand in the industry. The success of Diet.com relies on its use of Dr. Robert Kushna's 'Personality Diet', a diet plan that is based upon the particular personality traits and lifestyle features of every individual dieter. In profiling a dieter in this way, Dr. Kushna has proved that different 'personality types' respond in different ways to diet plans, and as such, need a plan that is specifically suited to their personality type. Dr. Kushner, an American Medical Association weight loss expert has a continued relationship with Diet.com and continues to help dieters lose weight by being involved in the site's community features. Diet.com therefore introduces its users to a whole new way of losing weight based on their own 'Diet Personality' and lifestyle, and a great number of dieters have reported success using this diet plan.

We were particularly excited to test out just how the Personality Diet works, and we were pleasantly surprised by what we encountered. Dr. Kushna's diet plan is based on the idea that dieters commonly fail because they give up or 'fall off the rails', and that these responses are triggered by particular facets of their personality. In identifying your particular personality type, a diet can be developed that is tailored to your specific needs and impulses, making you less likely to fail. Discovering your personality type is extremely simple and takes very little time - simply fill in the 70-question form (which is multiple choice) and the questionnaire will generate your personality type. Once you know this you can view a selection of pre-determined meal plans and meal options, from which you can select your own weekly or monthly menu. With these customizable diet plans, with well-placed snacks or comfort foods, you're more likely to succeed in your overall goal of losing weight. It all seems rather common sense, really, and certainly site users have reported that the plan is easy to follow and effective.

Not only does the Diet.com personality diet pre-empt the areas in which you might fail, but it also supports you in a complementary fitness regime intended to improve your weight loss rate and develop your overall wellbeing. Diet.com's customizable workout builder is, we think, one of the site's premier features. The feature allows you to choose from a range of pre-designed expert fitness plans, intended to target specific areas of the body, or choose which activities you'd like to do to achieve a particular aim. We were incredibly impressed by how flexible the whole tool felt, and how customizable it was. Users can choose any combination of activities in order to achieve a particular fitness goal and then record their activities in the fitness tracker to see just how many calories they have burned and how successful they have been.

Fitness features aren't the end of the support that accompanies the Diet.com eating regime. Users can take advantage of a range of expert support and premium coaching options, allowing users to pose particular questions to industry experts in fitness, diet, nutrition, motivation and health. We particularly liked the 'Expert Videos', which deal with particular problem areas that are common to a lot of dieters. A diets A-Z is also there to help dieters with any problems they may have, giving a range of useful information, straight from industry professionals. Also, and perhaps more importantly, are the numerous community features that are also prominent on Diet.com. Users can take part in a range of blogs, message boards, chat rooms and groups to encourage each other in achieving their goals. The fantastic weight loss challenges encourage all users to achieve their weight loss goals and even offer substantial cash prizes to those who get closest to their ideal weight. The Diet.com buddy system allows users to motivate each other and provide emotional support. It certainly seems like Diet.com have everything wrapped up and deliver their service to a remarkable level of quality.

With simply too many features to mention in detail here, Diet.com will certainly support you through your weight loss journey. Whilst the personality type diet is undoubtedly flexible, customizable and successful, Diet.com still remains behind our highest rated site in this category, eDiets.com, in the sheer volume of diet plan provision. At around $15-$20 a month on average, Diet.com is a little more expensive than eDiets.com too, but still represents good value for money if you find the personality type diet works for you.